How to See TikTok Analytics (Views, Followers and Engagement)
To see TikTok analytics, go to your Profile, tap the menu, open TikTok Studio and tap View all under Analytics; on a computer, open the Analytics tab in TikTok Studio on the web.
To see TikTok analytics, go to your Profile, tap the menu, open TikTok Studio and tap View all under Analytics; on a computer, open the Analytics tab in TikTok Studio on the web. You’ll find 4 tabs, Overview, Content, Viewers and Followers, with date ranges of 7, 28, 60 or 365 days. Any account can use it; you don’t need a Pro or Business account.
TikTok analytics only covers your own account. This guide covers where to find it, what each tab means, how to export it, and how to measure accounts that aren’t yours. Every other TikTok guide starts from how to search on TikTok.
How Do You Check Analytics on TikTok?
You check analytics in TikTok Studio, from the app or the web. TikTok’s Creator Academy gives the path: Profile, the menu, TikTok Studio, then View all under Analytics (TikTok Creator Academy). Listed below are the 5 steps in the app.
- Tap Profile at the bottom of the app.
- Tap the menu (three lines) at the top right.
- Tap TikTok Studio.
- Find Analytics and tap View all.
- Pick a tab and a date range.
On a computer, open TikTok Studio on tiktok.com and select Analytics in the left menu. If you don’t see TikTok Studio, update the app.
What Do the TikTok Analytics Tabs Show?
The 4 tabs split your analytics into account totals, single posts, the people watching and your followers. The table shows what each one covers (TikTok Creator Academy).
| Tab | What it shows |
|---|---|
| Overview | Post views, profile views, likes, comments, shares and estimated rewards, plus traffic sources and the search queries that led people to your posts |
| Content | Each post’s performance: views, watch time, likes, comments, shares and where viewers came from |
| Viewers | Who watches your posts: new and returning viewers, and their demographics |
| Followers | Follower growth, demographics and the times your followers are most active |
Accounts that go LIVE also see a LIVE section. The Followers tab shows detailed audience data only once you reach 100 followers.
How Far Back Does TikTok Analytics Go?
TikTok analytics covers the last 7, 28, 60 or 365 days, or a custom range within that year, and you can download up to 365 days of data at a time. Older data isn’t shown (TikTok Creator Academy). Export it regularly if you want a longer history.
How Do You See Analytics for One TikTok Video?
To see a single video’s analytics, open the video and tap the views count or the more data option under it, or open it from the Content tab. Post analytics show views, total and average watch time, the share of viewers who watched to the end, engagement counts, traffic sources and viewer demographics.
Which TikTok Metrics Matter Most?
The metrics that tell you the most are watch time and completion rate, engagement rate, and traffic sources. Listed below are the 4 to check first.
- Average watch time and full-video watch rate: whether people keep watching.
- Engagement rate: likes, comments, shares and saves relative to views; how to work it out is in how to calculate TikTok engagement rate.
- Traffic source: For You feed, search, your profile or followers.
- Search queries: the words people searched before finding your post.
What actually drives views, measured across public videos, is in what gets views on TikTok.
Can You See Analytics for Someone Else’s TikTok?
No, TikTok analytics only show your own account; for other accounts you can see only their public numbers. Every public video shows its views, likes, comments, shares and saves, and every public profile shows its followers and total likes. Who watched, watch time and demographics stay private to the owner. Who viewed your own profile is a separate feature, covered in TikTok profile views.
How to Measure Any Public TikTok Account With apidojo
Public numbers are enough to compare accounts, and apidojo’s TikTok Scraper on Apify collects them for every video on a public profile: views, likes, comments, shares, bookmarks, upload time and the creator’s follower count. That turns competitor research into a spreadsheet instead of a scroll (Apify).
{
"startUrls": ["https://www.tiktok.com/@competitor"],
"maxItems": 100
}It costs $0.30 per 1,000 posts. Tracking several competitors over time is covered in how to track competitors on TikTok.
Questions people ask
Do you need a business account to see TikTok analytics?
No, personal accounts get analytics through TikTok Studio.
How many followers do you need for TikTok analytics?
None for most analytics; the detailed Followers tab appears from 100 followers.
Why aren't my TikTok analytics showing?
Update the app, and give new posts time: analytics can take a while to appear after posting.
Can you export TikTok analytics?
Yes, TikTok Studio lets you download up to 365 days of analytics at a time.