How to Calculate TikTok Engagement Rate

TikTok engagement rate by views is likes, comments, shares and saves added together, divided by views, times 100. A video with 50,000 views and 2,000 interactions has a 4% engagement rate. Benchmark studies put the 2026 average at 3.85% by views; measured by followers instead, the median brand sits near 2%.

TikTok shows the raw numbers on every public video but never calculates the rate for you. This guide gives both formulas, a worked example, benchmarks and the mistakes that skew the result. Where to find your own numbers is covered in how to see TikTok analytics.

What Is the TikTok Engagement Rate Formula?

There are two standard formulas, one dividing interactions by views and one dividing them by followers. Both count the same interactions: likes, comments, shares and saves.

Formula	Calculation	Best for
By views	(likes + comments + shares + saves) ÷ views × 100	Judging how one video performed
By followers	(likes + comments + shares + saves) ÷ followers × 100	Comparing accounts of different sizes

On TikTok, the views formula is usually the more honest one, because the For You feed shows videos to people who don’t follow the account. A creator with 10,000 followers can get 500,000 views on one post, which makes a follower-based rate look inflated.

How Do You Calculate Engagement Rate for One TikTok Video?

Add up the video’s likes, comments, shares and saves, divide by its views, and multiply by 100. Listed below are the 4 steps with an example.

1. Read the counts from the video: 3,100 likes, 140 comments, 220 shares, 540 saves.
2. Add them: 3,100 + 140 + 220 + 540 = 4,000 interactions.
3. Divide by views: 4,000 ÷ 100,000 views = 0.04.
4. Multiply by 100: a 4.0% engagement rate.

How Do You Calculate Engagement Rate for a Whole Account?

For an account, calculate the rate for each of its recent videos and take the median, rather than adding everything up. One viral video can lift a sum or an average far above what the account usually earns. Use the last 10 to 30 videos, leave out anything posted in the last 2 or 3 days because its numbers are still climbing, and report the median.

What Is a Good Engagement Rate on TikTok?

By views, about 4% is average on TikTok in 2026, and anything above 5% is strong; by followers, around 2% is the brand median. The two can’t be compared with each other, so always say which formula you used.

Benchmark	Rate	Source
Average by views, first half of 2026	3.85%	Socialinsider
Accounts with 1,000 to 5,000 followers, by views, 2025	4.40%	Socialinsider
Accounts with 100,000 to 1 million followers, by views, 2025	3.95%	Socialinsider
Median by views, brands	3.4%	Rival IQ

Socialinsider reports that the rate by views held between 4.20% and 4.30% for five quarters before falling to 3.85% in the second quarter of 2026 (Socialinsider). Benchmarks drift, so compare against the most recent figures.

What Mistakes Skew TikTok Engagement Rate?

The most common mistakes are mixing formulas, using too few videos, and including brand-new posts. Listed below are the 5 to avoid.

• Comparing a views-based rate with a followers-based one. Pick one and stick to it.
• Averaging instead of taking the median, which lets one viral hit dominate.
• Counting new posts whose views are still climbing.
• Leaving out saves or shares, which on TikTok often signal more interest than likes.
• Ignoring bought engagement. A high rate with generic, repetitive comments can be fake; read the comments, as covered in the TikTok comments guide.

How Do You Calculate Engagement Rate for Any Public Account?

For accounts you don’t own, use the public counts on each video, which include views, likes, comments, shares and saves. Doing it by hand for 30 videos is slow. apidojo’s TikTok Scraper on Apify returns those counts for every video on a public profile, as views, likes, comments, shares and bookmarks, along with the creator’s follower count (Apify).

from statistics import median
from apify_client import ApifyClient

client = ApifyClient("YOUR_APIFY_TOKEN")
run = client.actor("apidojo/tiktok-scraper").call(run_input={
    "startUrls": ["https://www.tiktok.com/@creator"],
    "maxItems": 30,
})

rates = []
for v in client.dataset(run.default_dataset_id).iterate_items():
    if v["views"]:
        interactions = v["likes"] + v["comments"] + v["shares"] + v["bookmarks"]
        rates.append(interactions / v["views"] * 100)

print(f"Median engagement rate by views: {median(rates):.2f}%")

It costs $0.30 per 1,000 posts. Turning one account’s rate into a benchmark against competitors is covered in how to track competitors on TikTok.