# TikTok analytics

How to read the numbers TikTok gives you and the ones it doesn't. Start with where analytics live in the app, then turn raw counts into an engagement rate you can compare across accounts.

**2** Guides

**1** Scrapers covered

**12 October 2026** Last updated

[![Cover card reading 'How to See TikTok Analytics (2026 Guide)'](/blog/covers/see-tiktok-analytics.png)TikTok analytics ### How to See TikTok Analytics (2026 Guide) Open TikTok Studio analytics on the app or web, read the Overview, Content, Viewers and Followers tabs, and export up to 365 days. ![apidojo](/blog/authors/apidojo.png)Apidojo12 October 2026 4 min](/blog/tiktok-analytics/see-tiktok-analytics/)

[![Cover card reading 'How to Calculate TikTok Engagement Rate (+ Benchmarks)'](/blog/covers/engagement-rate.png)TikTok analytics ### How to Calculate TikTok Engagement Rate (+ Benchmarks) The TikTok engagement rate formula by views and by followers, a worked example, 2026 benchmarks and the mistakes that skew it. ![apidojo](/blog/authors/apidojo.png)Apidojo12 October 2026 4 min](/blog/tiktok-analytics/engagement-rate/)

## The scrapers behind this

-   [TikTok Scraper Profiles, videos, hashtags, music and locations; 460 posts/sec measured $0.30 / 1K posts](/scrapers/tiktok-scraper/)