# How to Find Micro-Influencers on Instagram

To find micro-influencers on Instagram, search niche hashtags and keywords, keep creators with roughly 10,000 to 100,000 followers, and shortlist the ones whose recent posts get real comments and steady engagement.

[![apidojo](/blog/authors/apidojo.png)**Apidojo** *15+ years of experience in data retrieval.*](/blog/authors/apidojo/)

**16 October 2026** Published

**2 min** Read

![Cover card reading 'How to Find Micro-Influencers on Instagram'](/blog/covers/micro-influencers.png)

**To find micro-influencers on Instagram, search niche hashtags and keywords, keep creators with roughly 10,000 to 100,000 followers, and shortlist the ones whose recent posts get real comments and steady engagement.** Micro-influencers usually cost less than larger creators and are easier to reach, so they suit testing, niche products and ongoing ambassador programmes. The general method is in [how to find Instagram influencers in your niche](/blog/instagram-influencers/find-instagram-influencers/).

The hard part is volume: there are many micro-creators, and most aren’t a fit. This guide covers where to look, how to filter, and a data method that builds a shortlist quickly. The general method is in [how to find Instagram influencers in your niche](/blog/instagram-influencers/find-instagram-influencers/). Small accounts are easiest to find inside one niche or one city, as in [fitness influencers on Instagram](/blog/instagram-influencers/fitness-influencers/) and [local influencers on Instagram](/blog/instagram-influencers/local-influencers/).

## What Is a Micro-Influencer?

**A micro-influencer is a creator with roughly 10,000 to 100,000 followers, between nano-influencers below and mid-tier creators above.** The exact range varies by agency, so set your own based on budget and goals.

## Where Do You Find Micro-Influencers on Instagram?

**Micro-influencers are found through niche content, not through lists of famous names.** Listed below are the 4 places to look.

1.  **Niche hashtags**: specific tags your customers use, not broad ones.
2.  **Keyword search**: Instagram search for your niche, then the accounts tab.
3.  **Your own tagged posts**: customers who already create content about you.
4.  **Competitors’ tagged posts**: creators already working in your space.

## How Do You Filter Micro-Influencers?

**Filter by follower range first, then by engagement and fit.** The table shows the order.

| Step | Keep creators who |
| --- | --- |
| Size | Have roughly 10,000 to 100,000 followers |
| Activity | Posted regularly in recent weeks |
| Engagement | Get a median engagement rate in line with or above similar accounts |
| Comments | Get specific, real comments, not repeated emoji |
| Fit | Post about your niche and match your brand |

Engagement is explained in [how to calculate Instagram engagement rate](/blog/instagram-analytics/engagement-rate/).

## How Do You Find Micro-Influencers With Data?

**Search accounts by keyword, keep the ones in your follower range, then score their recent posts.** apidojo’s [Instagram User Scraper](https://apify.com/apidojo/instagram-user-scraper) on Apify finds accounts by keyword at $0.02 per search, with the first 40 profiles included and $0.0005 per extra profile (Apify).

```
{
  "keywords": ["vegan baker", "plant based chef", "vegan recipes"],
  "getFollowers": false,
  "getFollowings": false,
  "maxItems": 500
}
```

Keyword search results list accounts; to see follower counts and bios, run the shortlisted handles through the same actor, which returns `followerCount`, `biography`, `category` and `publicEmail` where available. Then collect each finalist’s recent posts with the [Instagram Scraper](https://apify.com/apidojo/instagram-scraper) to score engagement. Spotting bought followers is covered in [how to vet Instagram influencers with data](/blog/instagram-scraping/vet-influencers/).

## The scrapers behind this

-   [Instagram Profile Scraper Profiles, followers, following and public emails; 40 profiles free per search $0.01 / profile + $0.50 / 1K](/scrapers/instagram-user-scraper/)
-   [Instagram Scraper Posts and reels from profiles, hashtags, locations and audio URLs; 100–200 posts/sec $0.50 / 1K posts](/scrapers/instagram-scraper/)

## Questions people ask

### How much do micro-influencers cost?

Rates vary by niche and deliverable; many work for product, fees or a mix, so ask each creator.

### Are micro-influencers better than macro-influencers?

They suit niche audiences and testing; larger creators suit broad awareness.

### How do you contact micro-influencers?

Use the email on their profile if listed, or a personal direct message.

### How many micro-influencers should you work with?

Start with a small group, measure results, and expand with the creators who perform.

## More on finding Instagram influencers

-   [How to Find Instagram Influencers in Your Niche Find Instagram influencers through niche hashtags, choose the right tier, vet engagement and partnerships, and build a data shortlist.](/blog/instagram-influencers/find-instagram-influencers/)
-   [How to Find Fitness Influencers on Instagram Find fitness creators by sub-niche hashtag, spot red flags, and score a shortlist on median engagement and paid partnerships.](/blog/instagram-influencers/fitness-influencers/)
-   [How to Find Local Influencers on Instagram Find creators in your city through places and local hashtags, vet them for local reach, and rank them with location data.](/blog/instagram-influencers/local-influencers/)

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